The platform is rolling out a updated setting that permits them to reduce the volume of artificial intelligence-produced videos appearing in their streams. This move comes as the company disclosed that it currently hosts over 1 bn AI-generated clips.
Pilot Phase and Launch
This change is being tested over the next few weeks before a global rollout. This shift comes amid a rise in AI-generated material, spurred by new video-generation tools.
AI Proliferation Online
It has been noted that nearly 10% of the most rapidly expanding video streams on another major platform primarily display clips produced artificially. A significant portion of this output is classified as mass-produced AI material, a phrase for inferior, bulk-generated content that is typically nonsensical or bizarre.
Our research shows that a lot of users appreciate content created using AI tools, including digital art to science explainers, and we want to give people the power to see more or less of that, based on their own likes,” commented a platform representative.
Scale of AI Content
The platform shared that there are presently 1.3 billion videos on its network labeled as artificially created. Overall, more than 100 mn videos are uploaded to the app every day, making AI content a relatively small portion of its overall inventory.
How to Adjust Settings
Users will be able to decrease or raise the volume of AI-generated videos they watch by using the content preference setting in the app and choosing “AI-generated content”. Further subjects that can already be modified under the filter include current affairs, clothing, cosmetics, and choreography.
Content Labeling and Policies
The platform’s policies mandate content makers to identify “realistic” artificially created content, and it prohibits malicious AI impersonations of public figures or emergencies. Any realistic AI-generated clip that is not labeled can be removed under its user guidelines.
Additionally, the app will henceforth attach an AI-generated watermark to content made using its proprietary AI systems, or identified by an industry-wide initiative for spotting AI-generated material. This measure is aimed to stop users from trying to evade the disclosure requirement.
Responsible AI Funding
TikTok is furthermore launching a $2 million awareness program for experts and institutions to create informative material about using AI responsibly. This initiative will assist non-profit groups dedicated to training coding and technology.
Moderation Strategy
The platform has supported its content review process, during debate over proposals to lay off hundreds of review team members in Britain. TikTok is planning to reduce 439 jobs in its trust and safety department in London, with worker representatives and online safety experts raising concerns that staff are being displaced by AI moderation.
A company official explained that staff-based oversight would remain essential, but artificial intelligence can protect employees by filtering out the most distressing content before it is viewed by staff. The platform stated a 76% decrease in explicit and harmful content reviewed by safety staff over the last 12 months due to intervention by its AI tools.
It is vital to combine humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to reduce exposure to dangerous material as swiftly, which is why a lot of the machine support is really helping us work at speed.”
